Privacy Policy

1. Introduction

Legacy Roofing and Exteriors ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at legacyroofingandexteriors.com, interact with our social media pages, submit forms (including lead generation forms on third-party platforms such as Facebook and Instagram), call us, text us, or otherwise engage with our services.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our website or services.

Business Information:
Legacy Roofing and Exteriors
4380 N Oak Trafficway, Suite 204
Kansas City, MO 64116
Phone: (816) 210-6099
Email: contact@legacyroofing-exteriors.com

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including when you:

• Fill out a contact form or request a free inspection on our website
• Submit a lead generation form through Facebook, Instagram, or other social media platforms
• Call or text our business phone number
• Request a quote or estimate for roofing, siding, or window services
• Communicate with us via email, phone, text message, or in person

This information may include:

• Full name
• Email address
• Phone number (including mobile number)
• Home or property address
• Service type requested (roofing, siding, windows, storm damage, etc.)
• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Referring website or source
• Pages visited and time spent on each page
• Date and time of your visit
• Device type (desktop, mobile, tablet)
• Interactions with our website (clicks, form submissions, scrolling behavior)

This information is collected through cookies, pixels, and similar tracking technologies as described in Section 5 below.

2.3 Information from Third-Party Platforms

When you submit a lead form through Meta (Facebook/Instagram) Instant Forms or other third-party advertising platforms, we receive the information you provide in that form (such as your name, email, and phone number). This data is transmitted to us in accordance with the respective platform's terms and your consent provided at the time of submission.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, schedule inspections, provide estimates, and deliver roofing, siding, and window services
• Communication: To contact you by phone, email, or text message regarding your service request, appointment confirmations, and project updates
• Marketing: To send you promotional offers, seasonal reminders, storm damage alerts, and other marketing communications (with your consent where required)
• Advertising Optimization: To measure the effectiveness of our advertising campaigns, track conversions, and optimize ad delivery through platforms such as Meta (Facebook/Instagram) and Google Ads
• Website Improvement: To analyze website traffic and usage patterns, improve our website content and user experience, and troubleshoot technical issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. SMS/Text Messaging Policy

4.1 Consent

We will only send you text messages if you have provided your express consent to receive them. You may opt in to receive text messages by submitting a form on our website, completing a lead form on social media, or verbally providing your consent during a phone call or in-person interaction. Your consent to receive text messages is not a condition of purchasing any goods or services from us.

4.2 Types of Messages

Text messages from Legacy Roofing and Exteriors may include:

• Appointment confirmations and reminders
• Service follow-ups and project status updates
• Responses to your inquiries
• Storm damage alerts and seasonal maintenance reminders
• Promotional offers for roofing, siding, and window services

4.3 Opting Out

You may opt out of receiving text messages at any time by replying STOP to any text message you receive from us. After you send STOP, you will receive a final confirmation message, and no further text messages will be sent to you unless you re-opt in. You may also contact us at (816) 210-6099 or contact@legacyroofing-exteriors.com to opt out.

4.4 Help

For help or questions about our text messaging program, reply HELP to any text message or contact us at (816) 210-6099 or contact@legacyroofing-exteriors.com.

4.5 No Sharing of Mobile Information

4.6 Message Frequency & Rates

Message frequency varies based on your service needs and interactions with our company. Standard message and data rates charged by your mobile carrier may apply. Legacy Roofing and Exteriors is not responsible for any charges incurred from your wireless provider.

4.7 Supported Carriers

Our text messaging services are available on all major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.

5. Cookies, Pixels & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our advertising efforts.

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device, remember your preferences, and collect certain browsing data.

5.2 Meta (Facebook) Pixel

Our website uses the Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel collects data about your interactions with our website, including pages visited, buttons clicked, and forms submitted. This data is used to:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns
• Track conversions (such as form submissions and phone calls) from our ads
• Build custom audiences for ad retargeting (showing you relevant ads after you visit our site)
• Create lookalike audiences to reach people similar to our existing customers
• Optimize ad delivery to people most likely to take action

For more information about Meta's data practices, please visit Meta's Privacy Policy.

5.3 Google Analytics & Google Ads

We use Google Analytics to analyze website traffic and user behavior, and Google Ads conversion tracking to measure advertising effectiveness. These tools may use cookies and similar technologies to collect information about your browsing activity. Third-party vendors, including Google, may show our ads on sites across the Internet using this data.

For more information, visit Google's Privacy Policy. You may opt out of Google's use of cookies by visiting Google Ads Settings.

5.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when cookies are being placed. However, disabling cookies may affect the functionality of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info.

6. Third-Party Services & Data Sharing

We do not sell your personal information to third parties. We may share your information with the following categories of service providers who assist us in operating our business:

• Customer Relationship Management (CRM): We use a CRM platform to manage leads, schedule appointments, and communicate with customers via phone, email, and text message
• Advertising Platforms: We share limited data with Meta (Facebook/Instagram) and Google for advertising measurement and optimization purposes
• Website Hosting & Analytics: We use third-party services to host our website and analyze traffic patterns
• Communication Tools: We may use third-party services for phone, email, and text message delivery

These service providers are contractually obligated to use your information only for the specific services they provide to us and in accordance with this Privacy Policy.

We may also disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

7. Online Advertising & Remarketing

We participate in online advertising and remarketing programs through Meta (Facebook/Instagram) and Google Ads. This means that after you visit our website or interact with our ads, you may see our advertisements on other websites and social media platforms.

These advertising platforms use cookies, pixels, and similar technologies to serve ads based on your prior visits to our website and your interests. You can opt out of personalized advertising through the following resources:

• Facebook: Facebook Ad Preferences
• Google: Google Ads Settings
• General: Digital Advertising Alliance Opt-Out
• Network Advertising Initiative: NAI Opt-Out

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encrypted data transmission (SSL/TLS), secure storage of records, access controls limiting who within our organization can view your information, and regular review of our data collection and storage practices.

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security of your information. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Lead and customer data: Retained for the duration of our business relationship and for a reasonable period thereafter for follow-up and warranty purposes
• SMS opt-out records: Retained for a minimum of 10 years as required by applicable state law (including Virginia SB 1339)
• Advertising data: Retained in accordance with the data retention policies of the respective advertising platforms (e.g., Meta's 180-day retargeting windows)
• Website analytics data: Retained in accordance with the data retention settings configured in our analytics tools

When personal information is no longer needed, we will securely delete or anonymize it.

10. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct any inaccurate or incomplete personal information
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions
• Opt-Out of Marketing: You may opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email, or opt out of text messages by replying STOP
• Cookie Preferences: You may manage your cookie preferences through your browser settings as described in Section 5.4

To exercise any of these rights, please contact us at contact@legacyroofing-exteriors.com or (816) 210-6099. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

11. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business purpose for collecting it, and the categories of third parties with whom we share it
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out of Sale: We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link on our website
• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights

To submit a CCPA request, contact us at contact@legacyroofing-exteriors.com or (816) 210-6099. We may need to verify your identity before processing your request.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to promptly delete that information. If you believe we have collected information from a child under 18, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes indicates your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: